During my Graphic Design Internship with the Business Consultancy company Tollejo, I created content to help promote one of their newer services: The Buyable Test. This involved crafting compelling content and design assets, including graphic elements, illustrative animations, and 15-second advertising animations tailored for Facebook.
My objective was to align with the existing brand guidelines and visual identity, maintaining a formal style befitting a consulting company, but also aiming to inject a fresh perspective through my illustrative skills, embodying a more contemporary approach as a Gen-Z designer. Normally creating bright-coloured graphics, it was great to adopt a new style and create cleaner-cut work that was not only visually appealing but also aligned with the brand's professionalism.
Software used: Adobe Photoshop, After Effects + Procreate
Illustrated Graphic Element animations (Procreate)
Facebook advertisement stills (Adobe Photoshop)
15-second animated Advertisement concepts (After Affects)
Behind the scenes animation footage (Procreate)
Animated Email Header/footer
