Aim:
To create a social-media content creation campaign, inspired by our personal item of clothing.
To create a social-media content creation campaign, inspired by our personal item of clothing.
Insight: Bringing life to clothes through thrift
On a previous family trip to downtown Atlanta, Georgia I purchased my first thrift-clothing item a yellow FUBU jersey. This is a staple piece of mine so I decided to use it for this project. I decided to promote purchasing thrift and second-hand clothing over fast fashion. One that helps the environment but also draws viewers in, with clothing inspirations and look-books. As streetwear thrift is a favourite of mine I used a lot of 90s hip-hop artists for reference.
On a previous family trip to downtown Atlanta, Georgia I purchased my first thrift-clothing item a yellow FUBU jersey. This is a staple piece of mine so I decided to use it for this project. I decided to promote purchasing thrift and second-hand clothing over fast fashion. One that helps the environment but also draws viewers in, with clothing inspirations and look-books. As streetwear thrift is a favourite of mine I used a lot of 90s hip-hop artists for reference.
