COMMIT TO FLAVOUR
Nando's faces a challenge with Gen Z's eagerness to try new foods and reliance on social media recommendations amid a growing restaurant market of 5.2%.
The #CommitToFlavour campaign highlights Nando's range of choices and limitless flavours, urging customers to avoid other options. As Nando's commits to providing flavourful experiences, it encourages young adults to reciprocate this commitment. The campaign prompts the exploration of new combinations and flavours, reinforcing the idea of endless possibilities at Nando's. Through social media engagement and word-of-mouth, it aims to instil loyalty and excitement among its audience, solidifying Nando's as their go-to destination for flavourful dining experiences.
The #CommitToFlavour campaign highlights Nando's range of choices and limitless flavours, urging customers to avoid other options. As Nando's commits to providing flavourful experiences, it encourages young adults to reciprocate this commitment. The campaign prompts the exploration of new combinations and flavours, reinforcing the idea of endless possibilities at Nando's. Through social media engagement and word-of-mouth, it aims to instil loyalty and excitement among its audience, solidifying Nando's as their go-to destination for flavourful dining experiences.
Project with Creative Partner Ravinia Rose-Ekwealor
Commit to Flavour Primary Campaign Video
Commit to Flavour promotional launch video
