Welcome to The Workhouse
The section of my portfolio for plan, process and play.
The behind-the-scenes of completed projects and snippets of projects to come.
DEADHEADS EP FOR BAND PEACEMODE
Here is the behind-the-scenes of the completed EP Cover project for Peacemode. As I took a very hands-on approach to this, here is my process in image.
(ACTIVE) NIKE X MARIO KART PRODUCT AND ADVERTISING CAMPAIGN (CONCEPTUAL PLAY)
On 22/08/22, I was having a nostalgic look back at one of my favourite Nintendo Games, Mario Kart and then turned to Design as I watched a graphic design channel called The Futur on Youtube. When I started this path for design, my first dream was to work for Nike. I love their shoes, fitness gear and also their brand identity. A freelance designer on the Futur talked about his experience with Nike and that is when I moulded Mario and Nike together and started to brainstorm this conceptual campaign.
Using the Nike Zoom X vaporfly, the brand collab would be a limited edition recolour of the running shoe. With Mario and Zoom X being the fastest in the game, this idea started to connect quickly. The shoe would have three main colour ways: The Mario, Luigi and Princess Peach colourways. Nike and Sneaker+ Members will then get the chance to make their own colour way using the Mario Kart colours on the Nike/Sneaker+ app, or the main website.
Animations, Advertisements, Posters and Shoe Mockups to come.
Completed NIKE X MARIO KART weapons animation
Mario Kart and Nike Initial reference images
NIKE ZOOM X VAPORFLY
UNIVERSITY FMP FINAL MAJOR PROJECT, IDEATION POSTERS
(ACTIVE PROJECT)
