Aim:
to create an advertising product campaign for a pub-exclusive snack.
Insights:
For this personal project, I took this as an opportunity to practice some design that was out of my comfort zone. In an audience that was purposely masculine, pub-related and in the older age bracket I wanted to take a challenge and see what I could create with all of these elements included. In this project, I created a brand identity and a product design.
For this personal project, I took this as an opportunity to practice some design that was out of my comfort zone. In an audience that was purposely masculine, pub-related and in the older age bracket I wanted to take a challenge and see what I could create with all of these elements included. In this project, I created a brand identity and a product design.
Overview:
I enjoyed the project process of first creating the brand copy, name and logo and using my research and the pub aesthetic mood boards to help drive the product colours and look. I felt all the final elements were successful and can always be added to. After this, I look forward to creating more product design work.
I enjoyed the project process of first creating the brand copy, name and logo and using my research and the pub aesthetic mood boards to help drive the product colours and look. I felt all the final elements were successful and can always be added to. After this, I look forward to creating more product design work.