Aim:
to create an animated typography advertising campaign for a London poetry event, sponsored by BBC Radio 6 and The British Library.
Insights: London Familiarity
After researching the design aesthetic of the event sponsors (BBC Radio 6, the British Library) and the group of performing poetry artists, I explored the textures of the urban, grungy parts of London. This was to give the campaign aesthetic more of a relatable impression among creatives and everyday Londoners who would be drawn to the event.
After researching the design aesthetic of the event sponsors (BBC Radio 6, the British Library) and the group of performing poetry artists, I explored the textures of the urban, grungy parts of London. This was to give the campaign aesthetic more of a relatable impression among creatives and everyday Londoners who would be drawn to the event.
Overview:
This project was my first use of after effects and gradually developing the look of the ad with colour, typography amendments and tutorials, I gradually learnt the basics of after effects and was able to create what I considered a successful outcome.
This project was my first use of after effects and gradually developing the look of the ad with colour, typography amendments and tutorials, I gradually learnt the basics of after effects and was able to create what I considered a successful outcome.